Maybe because I’m exposed to less ads now but I almost felt bad because of my exodus from participating in Big Corporations involved in unjust practices after seening the latest “McDonald’s House Charity” add here in Australia (I think it was the moving music and the cute aborigonal boy with a disability combo that did it). Here is some great thoughts from our mates at Geez about the evolution from what Dorothy Day would call “arm chair philanthropy” to the “consumer philanthropy” of today:

http://www.geezmagazine.org/Issue05/mcaid